Another new website…
We’ve just gone live with another new membership website – we won’t be ‘launching’ it until the new year, when we’ll try and make the time to arrange something entertaining over the border – but in the meantime, it would be interesting to hear any responses to the new site – www.NotLikeUs.com. See if you can guess who it’s targetting…;-)
We’ll be launching another before too long, as well, to target overseas support, particularly in America. We’re looking forward enormously to seeing how far we’ll be able to go with these websites, with this approach in general – we’ve already got non-Welsh-speaking members in England and America who are paying £10 a month, and now we’re starting for the first time to do the work to find out if they are just exceptions, or if there is a market there for us.
The whole question of Web useage is interesting. Some people are concerned that we are potentially leaving out part of our natural support base, older rural Welsh-speakers who don’t have a connection to the Web; they fear that maybe we are in some way letting them down by concentrating so much on promotional tactics online.
I can’t quite see that line of argument, myself. If we had some equally efficient way of reaching people without Internet connections, maybe I’d be more supportive – but since that is more or less exactly what we have NOT managed to do (apart from the heyday of 2001), I think it’s vitally important that we use the new abilities that the Web offers us in order to spread our message to more people than ever before, and by doing that to reach new levels of membership.
If we manage to do that successfully, we’d have the money to be able to go back to the traditional channels and get advertising in Papurau Bro and so on. But we’ve just GOT to take advantage of the significantly lower costs of communication online – which have allowed us to offer a free weekly email (with, of course, much greater takeup than we get for membership) where we couldn’t possibly afford to send a monthly newsletter out to anyone who wasn’t paying a monthly sub.
This kind of thing is vital when it comes to extending the reach of the movement, and it’s interesting to note that (current rates continuing) it won’t be long before we’ve got half as many people subscribing to the English email as the Welsh email, despite only just have started trying to promote Cymuned in the south and the north east. Given that we are seeing a pattern of subscribers to the email subsequently becoming members, that suggests that we are going the right way about appealing to non-Welsh-speakers, and the potential significance of that is enormous.
Well, that’s enough somewhat vague discussion for today! If you’d like to get the news from Cymuned with a bit less discussion, subscribe to the email at www.notenglish.com/list.html – the blog is for discussing ideas in a less formal way, but the email really does just keep to the facts!








