Cymuned’s Strategy 2006/2007
[Here is the speech to the 2006 Annual Conference in which Aran Jones, Cymuned's Chief Executive, outlines the Pwyllgor Gwaith's strategy for the coming year.]
You’ve already heard about what’s happened in the course of this last year, but now I want to put a slightly different slant on it all for you, before presenting the strategy we are recommending for the year to come. You have heard about, and seen, the events of the year just gone as though they were part of a list – but it’s important that you also see them as part of a pattern. That is to say, not only what we have been doing, but why, and to what end. Although stories in the papers can sometimes make it look as though we respond from week to week to whatever is happening, that is not the reality of the situation – we have been trying to build something, as I will do my best to show to you now.
Before I start, I’d like to make the point that I’m including the visual presentation on this screen very largely against my will, so great is my inherent fear of this kind of technology – so I’d like to ask for your forgiveness in advance if one or two things go wrong with it – and if that does happen, I already know who I’m going to be blaming, and she knows very well who she is!
Two and a half years ago, when I accepted the request to serve as Chief Executive for ‘a month or two’, if someone had asked me to describe Cymuned, I would have answered with a few words about demanding fair play for local people, about housing problems, work problems, and language problems in the Fro Gymraeg. As regards the basic elements of the movement, how it worked, who did what exactly, on the Pwyllgor Gwaith and outside it, I wasn’t really that clear. I suspect that many of you here today aren’t always very sure about such matters either.
But you have to have a clear structure to build a successful movement, and by now the Pwyllgor Gwaith is in united agreement on a number of very specific ideas about the nature and structure of the movement, and how to get the best out of the work we all put in.
We see the movement as made up of four parts. First of all is the membership – we have to win new members, keep in touch successfully with existing members, and create a pattern whereby every member can see something clear and achievable for them to contribute to the work of the movement.
Secondly, actions and lobbying – the work of promoting and popularising our ideas. For this, we need clear, consistent ideas and a long term strategy to develop and present those ideas.
Thirdly, our community work. This has been a part of Cymuned from the very beginning, with members going out to knock on doors to ask new arrivals to learn Welsh, and then providing the lessons and running the courses for them to do exactly that. This is the constructive, positive work which gives a practical base to our political lobbying.
Fourthly, the boring but vitally important work of dealing with the Press, and making sure that what we are doing reaches a wider audience than our own membership alone.
You might think about them as four wheels, and imagine the movement as a car – remove one of them, and things would get pretty rocky – remove two, and we wouldn’t get anywhere. For Cymuned to be successful, for our ideas and wishes for the Fro Gymraeg to come true, we have to make sure that each of the four wheels is turning properly.
A great deal of the work which has been done in the last year has been about strengthening these four wheels – filling them with air, if you like that metaphor! I’ll explain now exactly what that has involved, in the hope that seeing how our car works you will also see how best you can take part in the work of driving it.
Membership. That was the first step, and the most important in many ways. The monthly newsletter has been running for over a year now, and you’ve already heard my calls for contributors – far too often, the language in the newsletter has been faulty, because I write far too much of it. Now, I do believe that I have some things to offer Cymuned, but as a second language speaker of Cymraeg, linguistic accuracy is not one of them, for which I can only apologise. In any case, we now have a number of excellent contributors becoming involved, but I still want you to feel sorry enough for me to volunteer to join their ranks.
The monthly newsletter is a very important link, and I have no doubts at all but that it has played a central part in keeping the movement alive. We have also developed a weekly email – a weekly email had been circulated previously, but somewhere between not enough people having email addresses, and turnover amongst our voluntary staff, it had come to an end. We are now using purpose-built software to run the weekly email, and are seeing an ever increasing percentage of new members with email addresses. Only a few months into the life of the new weekly email, we are already distributing to over 500 people, and that number is rising constantly.
We have also been updating our main website, cymuned.org, which now contains every press release we send out, as well as a number of other kinds of discussion – go and visit it, and you will see a clear picture of what is going on with the movement.
There you have the improved communication with our members – by now, there is no reason for anyone who is interested in our work, member or not, to fail to know exactly what we are doing. It’s not just communicating better with our existing members that we need to be doing, though – we also have to win new members, and succeed in showing them how best they can make a contribution. A reasonable contribution, a contribution which doesn’t eat up their entire lives, but a contribution which makes a real, valuable difference.
We have started winning new members through the websites I mentioned earlier. We are promoting these websites with cheap little stickers, and the occasional online advertisement, and badges like those you saw at the door – at 50p each, why not buy one at lunch time for your bag or your jacket? Once a visitor arrives at one of the websites (and with names like NotEnglish.com and Saesneg.com, they tend to stick in people’s memories!), they are encouraged to sign up for the free weekly email. Once they do that, we ask them if they would be willing to put up the occasional sticker, and an increasing number of them are agreeing to do just that. With the stickers we then send out to them, of course, they also get a membership form – and so the movement keeps on growing.
Look at the process – not only is the movement growing, but the new members and supporters have been given a simple piece of work to do which makes them feel part of something. That feeling is exceptionally important.
So there you have membership – attract people who are interested in our work, build a link with them, give them a small piece of work which also helps attract more new people, and keep in contact so that they hear about what we are doing from week to week. It’s starting to spread – not only in the Valleys, but further away – we’ve had new members from Ireland and America in the last fortnight alone.
That, if you like, is the first wheel, or even the engine, of the movement. It is membership which creates the cash flow that enables us to run an office, to run campaigns, to publish booklets, and to attract more members.
But as we have already agreed, membership alone, in and of itself, isn’t enough – one wheel, or an engine with no wheels, is good for precisely nothing. We have to translate the strength of our membership into real work.
Community work is the second wheel. We have been promoting community land trusts for some time now, and a number of our members have started community land trusts in their own areas. We are developing an information pack that will show how to do this, and what help is available – and we have seen this idea begin to spread, to a point where even the political parties are beginning to talk about it. Part of the draft manifesto for Plaid Cymru mentions the need for a community land trust unit in the Assembly, something which we would be delighted to see.
Our work with the Cymuned Business Network also has important implications for us. This is already drawing people in to support us who would not previously have considered Cymuned worth talking to. The work of promoting local businesses is work in which any member can play a useful part, and as we develop the network over the coming year, we will begin to suggest specific work to members who would like to be involved on that side of things.
Successful community work in its turn helps to strengthen the next wheel, which is actions and lobbying. By pulling the carpet out from underneath the tiresome old complaint that Cymuned ‘just says no to everything’, we strengthen our arguments considerably. Cymuned does not stand against economic development – not at all. We are simply determined to see that its advantages come to the local community and thus the language also, and we are involved in showing exactly how that can be done.
So, the third wheel – actions and lobbying. This is where the major developments of the next year will be. We have been lobbying at Assembly level recently, and the Pwyllgor Gwaith will continue to do that, but we have also lobbied very successfully at county council level. The Pwllheli Marina campaign was one of Cymuned’s most significant victories thus far, and it shows us clearly that we are far more effective at lobbying local councillors, who live amongst us, than the far-away politicians in Cardiff Bay.
That in itself would perhaps be a cause for disappointment, were it not for one remarkably important point. Some of the most important decisions of all with regards to the future of the language and our communities are in the hands of our county councils. Councy councils make the planning decisions, county councils are amongst the most important employers in every county, particularly in the Fro Gymraeg, county councils set the education agenda, and county councils set the agenda with regards to public signage.
Some commentators have accused Cymuned, over the last two years, of being ‘without a strategy’.
We might as well accept that, at times, they have been entirely correct.
We have, as I said a moment ago, been lobbying at Assembly level on some important points for the future of the Fro Gymraeg, but it is not always easy to gain attention in the press for that kind of work, and on a local level we have indeed tended to respond to events rather than to set the agenda ourselves. From today on, that changes.
By launching our new booklet, ‘Cymricising the Council – Gwynedd’s Lessons and Ceredigion’s Future’ in Aberaeron a week ago, we stated clearly our intention of starting a new campaign in Ceredigion – a campaign to improve the levels of bilingualism in Ceredigion Council by requesting them to adopt Gwynedd’s best practice language policy. We will be working to set up a Campaign Committee in Ceredigion over the next six months, and to continue with the co-operative work we have already started with Cymdeithas yr Iaith and Plaid Cymru. That is the first county campaign.
We have been raising the need in Gwynedd for a simple, clear answer to the housing problem. The work of providing affordable housing is very important, but against the entire momentum of the open housing market, it simply doesn’t have enough effect. We now have a workable pattern to suggest – the decision of the Yorkshire Dales National Park to permit new building only for local need. That is the answer that has been needed – it doesn’t shut anyone out, because the existing housing market remains available, but it does create a local, sustainable housing market which has no choice but to be affordable to local people. A house which can only be sold to local people cannot set a price above what the local market can afford. We have already received enough volunteers to set up a Campaign Committee in Gwynedd to request the council to adopt this policy.
We also have enough volunteers in Sir Gâr to start a Campaign Committee, with the intention of calling for the same housing policy as we are asking for in Gwynedd, and also of opposing the proposed gas pipeline which is forcing people to sell land for a pipeline which will be taking 100% of its contents to England, without any benefits whatsoever for Cymru.
Do you see the pattern? Local campaigns in the counties of the Fro Gymraeg which contribute directly to building the Fro Gymraeg from the bottom up. We will continue to lobby the Assembly, to develop the political concept that votes are available for whichever party will do a real job of protecting the future of our Welsh-speaking communities, but the local work, the county campaigns, will be going at it to build the Fro in the here and now.
We are also eager, once the work has been done of developing the campaigns mentioned above, to begin an education campaign in the Fro. Not to call for bilingual education – others are already doing that, and doing it well. We want to emphasise the unacceptably damaging impact of English-medium schools in the Fro Gymraeg – in other words, schools with pupils from Welsh-speaking communities which fail to provide their students with the necessary linguistic skills to play a full part in their own communities. This has got to be stopped – Ysgol Ffriars in Bangor and Ysgol Penglais in Aberystwyth are not only denying their natural inheritance to children in the Fro Gymraeg, they are also creating an unjust and dangerous social division.
Three campaigns in four counties? Or more, if it turns out to be possible (as looks likely at the moment) for us to start a Campaign Committee in Sir Ddinbych. Three campaigns in five counties, then – and every one of them winnable. I’ll come back in a few moments to some of our other structural developments, but there, to all intents and purposes, you have the strategy that we want to build on the back of the internal development work that has already been completed.
The fourth wheel, then, is dealing with the Press. This is where our most significant victories were in the early days – we had leading members who were extremely talented in the field, we had a remarkable early growth of membership and ideas we wanted to share, and for two years the name Cymuned could be seen almost everywhere. But the actions lessened, the numbers in the rallies started to decrease, and eventually the Press realised this. That’s where we are today – with a few exceptions, the Press has effectively decided that Cymuned isn’t ‘news’ any more.
But when the other three wheels are turning properly, there will be no choice but for the fourth to begin again. We will not be winning a name for ourselves based on ideas or press releases, however successfully presented – we will be making a name for ourselves with successful, popular and obvious work, with campaigns that make a measurable difference to the future of our communities. Campaigns that will build a future for us, and our children, and our children’s children.
I’ve mentioned a number of other things – weekly emails, membership websites, stickers, campaign committees – but there’s one other new thing yet to mention. Some of you may have looked at the pattern of membership websites, emails, stickers, membership, campaign committees, the Pwyllgor Gwaith, and seen a kind of ladder – and that is our intention. But there’s one rung missing – between new members and the campaign committees. That’s why we will be setting up Information Stands everywhere we can manage.
The information stands will promote the membership websites, they will ask people to sign the local campaign petition, they will sell T-shirts and badges and, of course, they will distribute membership leaflets. They won’t create tension, as the picketing could sometimes, and we won’t need huge numbers to run them, either. We don’t want to see anyone committing more than one Saturday morning a month – if we get teams of four running an information stand once a month, part of their responsibility will be to encourage other people to volunteer to help with the stall. Once eight volunteers are available, we will be able to run the stalls once a fortnight – and we will only need 16 in order to have an information stall on the streets of the local town every Saturday. Think of it like this – if you could find 3 people, and each of them could find another 4, you would already have enough to run an information stand in your local town every week.
The campaign committees will do the work of corresponding with the council and the local press, of arranging occasional local publicity stunts, and of arranging a social night once every three months for everyone who helps with the stalls and the committees, in order to strenghten the natural community networks that grow out of working in co-operation with other people who are determined to create a better future for us all.
That, then, is the complete ladder – to think of it through the eyes of someone new to the movement, they will see a sticker or banner somewhere, go to a website, subscribe to a weekly email. Later, they will offer to put up stickers themselves, and then to become a member. Once they have become a member, they will receive an invitation to help with their local information stand, and through that they will come to know other volunteers in the area, including members of the campaign committee. In due course, it won’t look so intimidating for them to offer to help with the campaign committee – and by gaining experience there, the step onwards to the Pwyllgor Gwaith won’t look as far away as it does to a new member today.
That is the mechanism we are building. That is the engine, the structure that will push the movement, and our campaigns, onwards. And that, I hope, is the structure that every one of you here today can see a rôle for yourselves somewhere within it – as volunteers on a stall, or putting up stickers, or sending letters, helping with campaign committees or with the Pwyllgor Gwaith. The vehicle is ready and waiting only for you. You are the ones who have to drive it.
As some of you know already, I’m not one for emotional, romantic dreaming – I’d much rather see exactly what needs to be done, what I can do today to make a better tomorrow. Put a poster up, write a letter, arrange an action, that’s what I like doing.
But if you will allow me, I would like to ask you for a moment to look beyond the details of the mechanism and think about our new strategy as a whole. I would like to ask you to imagine that the clock has moved on five, or ten, years, and that we have succeeded with the three campaigns in the five counties. In Môn, Gwynedd, Ceredigion, Sir Gâr, Dinbych – heck, we might as well throw Conwy in for good measure – in every one, the public sector is administrated internally through the medium of Welsh, in every one there is an affordable housing market for local people, in every one the schools are all succeeding in helping their students to become fully bilingual citizens.
Imagine driving around those counties, on the roads we know so well today – perhaps some of those Welsh-speaking councils will have decided that their public signage should be in Welsh only (as in the Gaeltachtai in Ireland, or the Islands in Scotland, or Basque Country). Everywhere you go, you will see Welsh-speaking people with good quality work, with houses in their own communities, and the children in every school chattering away naturally in Welsh.
Wouldn’t that be the Fro Gymraeg?
We don’t need to wait for the Assembly. We don’t need to change the Labour Party. The answers are at the level of our county councils, and Cymuned’s greatest successes have been in lobbying the county councils. Our new future begins right here, right now – we have what is needed to build it.
But to achieve that, to make real the beautiful future we have all just seen in our minds eyes, we have got to be prepared to work. Specifically, every one of us must decide two things – where in the mechanism we can best contribute, and how to go about encouraging other people to get involved, so that we can fill this vehicle that has been built for us, and turn it from a car into a bus, into a train, into a great ship that will carry us the whole way to the Fro Gymraeg.
The members of the Pwyllgor Gwaith have already challenged themselves with this – their work for the year is to spread the word. The mechanism is ready and waiting – we only need to fill it. The Pwyllgor Gwaith has accepted the responsibility of encouraging other people to help with the campaign committees – now, if you will respond to the challenge to spread the news about Cymuned this year, to find people who will help with the information stands, with the campaign committees and the Pwyllgor Gwaith, with promoting the websites… and if you yourselves will help with stickers, stands, your local campaign committee or the Pwyllgor Gwaith…
If you respond to that challenge, in a year’s time we will all be able to see that the car is moving, faster and faster, down the road towards the Fro Gymraeg. I beg you to respond to this challenge – for utterly selfish reasons. Simply put, I long to live in the Fro Gymraeg. I long to know that I can raise a family who will speak Welsh, who will be able to afford houses in our own little community, who will receive the priceless inheritance of our language and culture. I have spent my life wandering the world, looking for something – looking for home. I know now where my home is – and I am so close to reaching it that my heart bleeds. My home is in the Fro Gymraeg.
Come. Answer the challenge. Volunteer for the information stands and the campaign committees. Spread the word.
[To offer help with Cymuned's work, please email cymuned[at]cymuned.org]








